The 10 steps below demonstrate using a real example how to get over 10,000 fans in your Facebook business page.

Facebook is the king of social support systems with over 1.79 billion active users a month (Updated December 2016). It really is used by over 60% of Internet surfers Worldwide and it is an excellent tool for promoting a service or product, finding clients or gaining more loyal readers (followers).

To employ this for business purposes, you must have plenty of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is essential.

What is the significance about having many Facebook fans in your business page?

It indicates popularity – It’s obvious that this number of fans reveals how popular an online site is. A fanpage business page with 100,000 followers is a lot more popular compared to a page with 1,000 fans and also this results in a number of other benefits (described below).

It indicates trust – Should you can’t understand the relationship between Facebook fans and business trust, have in mind that this US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million during the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World a prosperous business, blog or website will need plenty of Facebook fans. Five-years ago this did not subject however in the Modern, social proof is essential.

More fans, more visits – Greater fans you have, the more is the number of individuals which will call at your posts in their timeline and perhaps call at your website.

While this really is, it ought to be noted that does not all your fans will discover your posts.

As already explained in a previous post, How to improve your Facebook Page Organic Reach, only a tiny proportion of one’s followers (no more than 4 %) will discover your status updates.

This number may vary, what is essential to know now, happens when you have 10,000 fans and you post a whole new update, it’s going to be seen organically by way of a max of 300-400 people.

It’s good for SEO as well – Although officially Google does not admit that social media marketing is often a ranking factor, numerous studies show that popular websites on Facebook will perform better in search, than not so popular websites (additional circumstances being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you are convinced that developing a lot of Facebook fans is essential for the website and business, let’s see step-by-step the way to change from 0 to 10,000 fans.

Note: These are the exact same steps I followed to improve the facebook followers of my fitness blog’s facebook page. Currently the page has over 100K fans also it continous to grow organically.

Step 1: First off – you must have a Facebook business page

It may appear silly for that experienced but for beginners to social media marketing this may be a new challenge: A private Facebook page is different from a small business page.

If you would like to have friends on Facebook to share with you your holiday photos then you need to generate a personal page however if you simply wish to have fans and followers for the website or business then you need to generate a Facebook business page.

So, step one is usually to make certain you build a Facebook business page and the second step is usually to ensure your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean deciding on a friendly page title (username), writing an appealing description (from the short description field), providing accurate information for long description, company overview, mission (see screenshot below) not to mention posting interesting content – this can be the most critical optimization tip of all.

The excellence of the content posted in your Facebook business page will also determine it’s failure or success.

Having an optimized Facebook page makes it much simpler to draw in new fans or even more likes from ads even as will discover below.

Step 3: Make the most of your own Facebook account

I mentioned in the first step above you need to have a very business page and not a personal page, but you still need come with an active personal facebook account.

Here is the reason why:

After you post an update in your business page, a good way to improve exposure and likes, is usually to share that post in your personal page too.

People you have as friends in your personal page will ‘like’ and ‘interact’ together with the post shared from a business page and this will boost the engagement factor of one’s posts.

As an end result, facebook will demonstrate your posts to more fans (organically).

So, a good way to improve the quantity of folks that view your posts and go at night 4% individuals fan base is usually to share and promote the post in your personal page.

It is evident that this more number of friends the bigger would be the visibility in the post.

Also, make certain you invite all your existing friends (and brand new ones) to enjoy your Facebook business page. Accomplish that when you acquire a new ‘friend’.

Step 4: Add some Facebook Like box in your website

This is again social media marketing 101 but you must have the Facebook like box in your website for 3 reasons:

#1 – It’s a way to associate your web site together with the Facebook business page. In other words this is a way to ‘tell’ search engines like yahoo that is your official Facebook business page.

#2 – When you’re getting plenty of fans, this really is something should be proud off then one to demonstrate in your users (as explained above this implies popularity, trust and social proof).

#3 – It’s the best way to improve your fan base organically. The future prospect can follow your web site by clicking so on button and never have to visit Facebook.

Hint: For optimal results, set the LIKE box above fold (around the sidebar).

Hint 2: It’s also possible to popup the like box to new users (as an example, once they spend One minute on the page, once they scroll into the lower or once they try to leave your page – even if this is useful when it comes to getting new likes, you should be careful to never allow it to be too distracting for the users.)

Step 5: Follow these suggestions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to personal Facebook page and placed the like box in a prominent position on the website.

The next natural step is usually to start sharing prepared to maintain fans happy and perhaps be capable of convert them from fans > website visitors > customers.

Some simple rules to check out which will boost the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that your particular fans anticipate seeing within your page. By way of example, if the website is about Social networking, share content associated with social media marketing and not about sports or anything else you could possibly like. If your users desire to read sports news, they do know finding them.

#2 – Don’t forget which they follow your business page to get updates relating to your website (and niche) and not relating to your social gatherings: If you want to get social, then make use of your personal Facebook page, your business page is around your web site.

#3 – Typically thumb, I use my offer page to share with you content from my niche only, only have to share something which is just not associated with my niche, I use our page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) in your Facebook page will drive your fans away. When you have an offer to share with you or something like that that might benefit your fans, that can be done but don’t add too much.

Try to post interesting, shareable content that’s associated with your niche, even if this doesn’t come directly from your web site. Maintain a balance between promotional and content that your particular followers might choose to read.

Step 6: Share intriquing, notable and good quality content (not just links)

I made some tests regarding the impact of descriptions when you are conducting a Facebook update and found out that Facebook posts with ‘lists’ acquire more likes than posts with just links. Permit me to offer you an illustration to understand I mean.

When you would like to share a post from a website on Facebook, you try to Facebook status updates and enter the webpage URL. It looks something like this:

You can share this post without adding any extra information. If your title and pictures are fantastic, you’ll get numerous likes with respect to the time you’re making the post, number of fans etc.

If one one other hand, you enrich your post by adding additional information and also a subscriber base, then other things being equal, you are more prone to gain in likes and shares.

For me this will make sense since people that visit a title and image in their timeline may not ‘Like It’ as it provides no value for many years (don’t forget that this average user is given countless postings in their timeline should they login to Facebook).

On one other hand if you provide them with valuable, good quality and simple to see information (like a list), they will click on the LIKE button because they read something useful and never have to leave their timeline.

Note: This is a known undeniable fact that everyone has a tendency of LIKING a post without reading it so provide them with reasons to do this; your web site visits may not increase however the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you are taking a look at probably the most popular Facebook pages, you will see that they have a tendency to share with you images, videos, infographics, charts etc, and their usual text only postings.

This kind of content gets more likes and shares and consequently the page gets more fans and followers.

In legally to have by Buzzsumo, they identified that this most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to check out your page. A few tricks to consider:

Quality updates – This can be the best incentive it is possible to offer users. Before posting anything in your page, you have to ensure that it offers value in your audience. If you do this consistently, you existing followers will share it using their friends and this will attract more users.

Run a competitive sport – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is usually to Just like the page first. There are numerous tools to achieve that but have in mind that when you don’t have a very known brand this many ‘t be so successful.

Content upgrades – For those who have a blog, you can use ask users to adore your page with an new version of one’s post. This calls for extra tools yet it’s something worth testing.

Step 9: You’ll want to market your own content and page

When you develop your business page don’t expect that it’ll magically get 1000s of fans. In addition to the tips outlined above, you also have to promote your business page in places apart from Facebook.

A few tricks to consider that assisted my case:

Promote in other social media marketing networks – For those who have accounts along with other social media marketing channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to become listed on yourself Facebook too. Be polite and show them the benefits from doing so.

Promote in Twitter – Besides posting relating to your Facebook page on other social media marketing networks, it is possible to make the most of twitter’s interactive features.

When you receive a new twitter follower, send them an individual (personalized) message and have these phones follow yourself facebook (your business and personal pages).

This method even though it is time consuming, (Used to do it manually and not using any tools) it can produce fantastic results.

Promote within your newsletter – For those who have a newsletter or if you communicate with your readers via email, make certain you keep these things follow your Facebook page.

Do not just write the FB URL through your signature but Question them politely to adore your business page.

Step 10: Facebook ads is often a must

I have saved one of many easiest and most efficient ways to raise your Facebook fans for last, as it is the only person that it’s not free.

Facebook provides a self-service ad platform that can be used with the idea to raise your fan base (market your page), improve your posts, get more leads, increase conversions or perform number of other actions (as shown from the image above).

The procedure is pretty simple and easy straightforward. Basically you decide on a website you use, select your main goal (market your page), select your audience (based on country, age, other demographics and interests) and then set your evryday budget and duration.

The cost per campaign depends upon numerous factors. The easiest method to assess if Facebook ads is a great strategy to raise your fan base, is usually to run a pilot campaign for a couple of days.

Spend $10-$20 dollars per day and run the campaigns for the fixed duration (a minimum of per week). Towards the end, it is possible to determine if the charge per like is one thing you are willing to purchase.

I had achievement with Facebook ads both for my websites and for client websites and I run campaigns on a monthly basis (for a few days) to enhance my facebook likes.

It should be noted by using Facebook ads you don’t buy likes but views. Many people think that that which you purchase is Facebook likes but in reality you spend Facebook to demonstrate your ad to more Facebook users.

If what you are advertising is interesting, then more and more people will hit the like button so spend an afternoon and think about the message you would like to display within your ad plus the image to use.

Conclusion

Having a large number of Facebook fans in your business pages is vital for credibility and social promotion purposes.

If this wasn’t critical in the ultimate place, then nobody would care and the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you do the required optimizations in your business page (steps 1 and 2 above), then a simplest way to obtain additional followers is to apply Facebook ads. With a bit of A/B testing you may get to 10,000 fans with no over $1,000 (spread right into a duration of months).

Once you do everything properly and provided you have a great product or service, it is possible to improve your fans to 100,000+ like Used to do together with the Facebook Page of my fitness blog.