The 10 steps below demonstrate with a real example ways to get greater than 10,000 fans in your Facebook business page.

Facebook could be the king of social networking sites with over 1.79 billion active users each month (Updated December 2016). It’s used by greater than 60% of Internet surfers Worldwide which is an excellent tool for promoting a product or service, finding clients or gaining more loyal readers (followers).

To take advantage of this for business purposes, you must have a great deal of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is essential.

What could be the significance of having many Facebook fans in your business page?

It indicates popularity – It’s understandable how the amount of fans reveals how popular an internet site is. A cheap business page with 100,000 followers is more popular compared to a page with 1,000 fans and this results in a amount of other benefits (described below).

It indicates trust – In the event you can’t comprehend the relationship between Facebook fans and business trust, consider how the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to two million during the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a prosperous business, website will need to have a great deal of Facebook fans. 5yrs ago this failed to subject but also in the Twenty-first century, social proof is essential.

More fans, more visits – The greater fans you’ve, the greater could be the number of individuals that will view your posts of their timeline and maybe visit your website.

While this really is, it must be noted that doesn’t your fans will see your posts.

As already explained in the previous post, How to increase your Facebook Page Organic Reach, only a small percentage of the followers (a maximum of 4 percent) will see your status updates.

This number may differ, but what is essential to be aware of now, happens when you’ve 10,000 fans so you post a whole new update, it will likely be seen organically by way of a max of 300-400 people.

It’s best for SEO as well – Although officially The search engines do not admit that social websites can be a ranking factor, many studies show that popular websites on Facebook will perform better in search, absolutely nothing so well received websites (additional circumstances being equal).

How to go from 0 to 10,000 Facebook fans

Now that you will be believing that developing a lots of Facebook fans is essential for your website and business, let’s see step-by-step how to move from 0 to 10,000 fans.

Note: Necessities such as very same steps I followed to increase the facebook followers of my fitness blog’s facebook page. Typically the page has greater than 100K fans and it continous to develop organically.

Step 1: First things first – you must have a Facebook business page

It sounds silly to the experienced but also for beginners to social websites this can be new things: A personal Facebook page is different from a business page.

If you need to have friends on Facebook to share your holiday photos you will need to create a personal page though if you are looking for fans and followers for your website or business you will need to create a Facebook business page.

So, step one is always to ensure that you produce a Facebook business page as well as the alternative is always to ensure your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean deciding on a friendly page title (username), writing a catchy description (inside the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) as well as posting interesting content – this is the most critical optimization tip coming from all.

The quality of the content posted in your Facebook business page may also determine it’s success or failure.

Having an optimized Facebook page makes it easier to get new fans or more likes from ads even as we will see below.

Step 3: Take advantage of your own Facebook account

I mentioned in 1 above you’ll want to have a business page and never your own page, but you still need to come with an active personal facebook account.

Here is the reason why:

After you post an update in your business page, a great way to increase exposure and likes, is always to share that post in your personal page at the same time.

People you’ve as friends in your personal page will ‘like’ and ‘interact’ together with the post shared from your business page which will increase the engagement factor of the posts.

As an end result, facebook will demonstrate your posts to more fans (organically).

So, a great way to increase the volume of people that view your posts and go after dark 4% of you group of followers is always to share and promote the post in your personal page.

It is evident how the greater the amount of friends the greater could be the visibility from the post.

Also, just be sure you invite your existing friends (and brand new ones) to adore your Facebook business page. Accomplish that any time you acquire a new ‘friend’.

Step 4: Add the Facebook Like box in your website

This is again facebook marketing 101 but you have to have the Facebook like box in your website for 3 reasons:

#1 – It’s a method to associate your web site together with the Facebook business page. In other words it is a way to ‘tell’ engines like google this will be your official Facebook business page.

#2 – When you invest in a great deal of fans, this really is something needs to be proud off then one to show to your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a sensible way to increase your group of followers organically. The future prospect can follow your web site by clicking such button while not having to go to Facebook.

Hint: For maximum results, set the LIKE box above fold (for the sidebar).

Hint 2: You can even popup etc box to new users (for instance, as soon as they spend A minute on the page, as soon as they scroll down to the bottom or as soon as they make an effort to leave your page – even though this works well with regards to getting new likes, you should be careful to not ensure it is too distracting for your users.)

Step 5: Remember these instructions to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to the personal Facebook page and placed etc box in the prominent position on our website.

The next natural step is always to start sharing prepared to maintain fans happy and perhaps have the ability to convert them from fans > internet site visitors > customers.

Some simple rules to follow along with that will increase the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that your fans expect to see inside your page. As an example, in case your web site is about Social media, share content related to social websites and never about sports or some different you could like. Should your users need to read sports news, they are fully aware where to find them.

#2 – Don’t forget that they can follow your company page to have updates concerning your website (and niche) and never concerning your social gatherings: If you want to get social, then make use of personal Facebook page, your company page is approximately your web site.

#3 – As a rule thumb, I use my opportunity page to share content from my niche only, if I should share something isn’t related to my niche, I use my personal page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) in your Facebook page will drive your fans away. If you have an offer to share something like that that could benefit your fans, you can do so but don’t add too much.

Try to write interesting, shareable content that is certainly related to your niche, even if this doesn’t come straight from your web site. Have a very balance between promotional and content that your followers should read.

Step 6: Share intriguing, notable and high quality content (not just links)

I made some tests in connection with impact of descriptions when you are conducting a Facebook update and discovered out that Facebook posts with ‘lists’ have more likes than posts with simply links. Permit me to offer you an illustration to understand what I mean.

When you need to share an article from your website on Facebook, put forth Facebook status updates and enter in the webpage URL. It looks something such as this:

You can share this post without adding the other information. Should your title and images are good, you will get a number of likes depending on the time you’re making the post, amount of fans etc.

If one the opposite hand, you enrich your post with the help of additional information especially an inventory, then other things being equal, you might be more likely to gain more likes and shares.

For me as a result sense since people that go to a title and image of their timeline may well not ‘Like It’ as it provides no value in their mind (don’t forget how the average user is offered a huge selection of postings of their timeline every time they login to Facebook).

On the opposite hand if you allow them to have valuable, high quality and easy to see information (like a list), they will click the LIKE button since they read something useful while not having to leave their timeline.

Note: It is just a known undeniable fact that folks have a bent of LIKING an article without reading it so allow them to have why you should accomplish that; your web site visits may well not increase however the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you adopt a peek at many of the most popular Facebook pages, you will recognize that they have a tendency to share images, videos, infographics, charts etc, and their usual text only postings.

This form of content gets more likes and shares and for that reason the page gets more fans and followers.

In legally to have by Buzzsumo, they identified how the most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to follow along with your page. A couple of tips to consider:

Quality updates – This is actually the best incentive you are able to lengthy users. Before posting anything in your page, you should be sure that it offers a superior value to your audience. When you do this consistently, you existing followers will share it making use of their friends which will have more users.

Run a competition – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is always to Much like the page first. There are various tools to do that but consider if you don’t have a known brand this many ‘t be so successful.

Content upgrades – For those who have your site, you need to use ask users to enjoy your page to have latest version of the post. This requires extra tools but it is something worth testing out.

Step 9: You need to promote your own content and page

When you create your company page don’t expect that it’ll magically get a large number of fans. Apart from the tips outlined above, there is also to promote your company page in places other than Facebook.

A few tips to take into account that worked for my case:

Promote in other social websites networks – For those who have accounts with other social websites channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to join your self on Facebook at the same time. Be polite and reveal to them the huge benefits from doing so.

Promote in Twitter – Besides posting concerning your Facebook page on other social websites networks, you are able to reap the benefits of twitter’s interactive features.

When you recruit a new twitter follower, send them an individual (personalized) message and have the crooks to follow your self on facebook (your personal and business pages).

This method though it ‘s time consuming, (I did so it manually and never using any tools) it might produce fantastic results.

Promote inside your newsletter – For those who have a newsletter or you communicate with your readers via email, just be sure you keep these things follow your Facebook page.

Do not just write the FB URL using your signature but Question them politely to enjoy your company page.

Step 10: Facebook ads can be a must

I have saved one of several easiest and quite a few great ways to improve your Facebook fans for last, as it is alone that it’s not free.

Facebook offers a self-service ad platform used to either improve your group of followers (promote your page), enhance your posts, get more leads, increase conversions or perform amount of other actions (as shown inside the image above).

The procedure is pretty simple and straightforward. Basically you choose a page you own, select your main goal (promote your page), select your audience (based on country, age, other demographics and interests) and then set your daily budget and duration.

The cost per campaign depends upon a number of factors. The easiest method to assess if Facebook ads is an excellent solution to improve your group of followers, is always to manage a pilot campaign for a few days.

Spend $10-$20 dollars each day and run the campaigns to get a fixed duration (at least per week). At the conclusion, you are able to assess if the fee per like is one area you might be willing to spend on.

I had great results with Facebook ads for both my websites as well as for client websites and that i run campaigns on a monthly basis (for a few days) to enhance my facebook likes.

It needs to be noted by purchasing Facebook ads you don’t buy likes but views. Many individuals think that everything you spend on is Facebook likes but in reality you spend Facebook to show your ad to more Facebook users.

If what you will be advertising is interesting, then more people will hit etc button so spend some time and think about the message you need to display inside your ad plus the image to work with.

Conclusion

Having a large amount of Facebook fans in your business pages is essential for credibility and social promotion purposes.

If this wasn’t important in the ultimate place, then nobody would care as well as the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you do the mandatory optimizations to your business page (steps 1 and two above), then this simplest way to get more followers is with Facebook ads. Along with some A/B testing you will get to 10,000 fans without any greater than $1,000 (spread right into a time period of months).

Once you do everything properly and given that there is a great services or products, you are able to increase your fans to 100,000+ like I did so together with the Facebook Page of my fitness blog.