The 10 steps below demonstrate with a real example ways to get greater than 10,000 fans on your own Facebook business page.

Facebook could be the king of social networking sites with over 1.79 billion active users monthly (Updated December 2016). It can be utilized by greater than 60% of Web users Worldwide and it is an incredible tool for promoting a service or product, finding new clients or gaining more loyal readers (followers).

To use this for business purposes, you must have lots of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is essential.

What could be the importance of having many Facebook fans on your own business page?

It indicates popularity – It goes without saying how the number of fans reveals how popular an internet site is. A popularity business page with 100,000 followers is a lot more popular than the usual page with 1,000 fans this also creates a number of other benefits (described below).

It indicates trust – In the event you can’t view the relationship between Facebook fans and business trust, consider how the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World a successful business, blog or website will need lots of Facebook fans. 5 years ago this did not make a difference but also in the 21st century, social proof is essential.

More fans, more visits – The more fans you might have, the harder could be the amount of people which will call at your posts of their timeline and perchance visit your website.

While this really is, it must be noted that your fans might find your posts.

As already explained in the previous post, How to increase your Facebook Page Organic Reach, only a tiny proportion of one’s followers (a maximum of 4 percent) might find your status updates.

This number may vary, what is essential to understand now, is that if you might have 10,000 fans and you post a fresh update, it will likely be seen organically by a max of 300-400 people.

It’s best for SEO as well – Although officially The search engines do not admit that social media is really a ranking factor, many studies show that popular websites on Facebook may perform better in search, absolutely nothing quite popular websites (additional factors being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you’re believing that developing a lots of Facebook fans is essential for the website and business, let’s see step-by-step the way to range from 0 to 10,000 fans.

Note: Necessities such as similar steps I followed to increase the facebook followers of my fitness blog’s facebook page. Currently the page has greater than 100K fans plus it continous to cultivate organically.

Step 1: Firstly – you must have a Facebook business page

It may appear silly for the experienced but for beginners to social media this can be new things: A private Facebook page differs from an enterprise page.

If you want to have friends on Facebook to express your holiday photos you will want to produce a personal page though if you want to have fans and followers for the website or business you will want to produce a Facebook business page.

So, the first task is always to ensure that you produce a Facebook business page and the second step is always to make sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean choosing a friendly page title (username), writing an appealing description (from the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) as well as posting interesting content – here is the most significant optimization tip of most.

The expertise of the content posted on your own Facebook business page will also determine it’s failure or success.

Having an optimized Facebook page makes it easier to get new fans or maybe more likes from ads even as might find below.

Step 3: Take advantage of your own personal Facebook account

I mentioned in step one above you need to possess a business page and never a private page, however, you still need offer an active personal facebook account.

Here is the reason:

After you post an update on your own business page, a great way to increase exposure and likes, is always to share that post on your own personal page too.

People you might have as friends on your own personal page may ‘like’ and ‘interact’ with all the post shared from your business page and this will raise the engagement factor of one’s posts.

As an end result, facebook can have your posts to more fans (organically).

So, a great way to increase the number of people that view your posts and go after dark 4% of you group of fans is always to share and promote the post on your own personal page.

It goes without saying how the greater the number of friends the greater may be the visibility with the post.

Also, make sure that you invite your existing friends (and brand new ones) to like your Facebook business page. Do this any time you gain a new ‘friend’.

Step 4: Add the Facebook Like box on your own website

This is again facebook marketing 101 however, you must have the Facebook like box on your own website for 3 reasons:

#1 – It’s a way to associate your internet site with all the Facebook business page. Put simply it is a approach to ‘tell’ search engines like yahoo this can be your official Facebook business page.

#2 – When you are getting lots of fans, that is something should be proud off then one to show in your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a great way to increase your group of fans organically. The future prospect can follow your internet site by clicking such button without needing to go to Facebook.

Hint: For maximum results, set the LIKE box above fold (for the sidebar).

Hint 2: You can even popup so on box to new users (for instance, after they spend One minute over a page, after they scroll as a result of the bottom or after they attempt to leave your page – although this works well when it comes to getting new likes, you should be careful to never allow it to be too distracting for the users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to our personal Facebook page and placed so on box in the prominent position on the website.

The next natural step is always to start sharing content to keep the fans happy as well as perhaps manage to convert them from fans > internet site visitors > customers.

Some simple rules to check out which will raise the user engagement with your facebook business page:

#1 – Share relevant content: Share content your fans count on seeing in your page. By way of example, if your web site is about Social websites, share content related to social media and never about sports or anything else you may like. Should your users wish to read sports news, they understand how to locate them.

#2 – Don’t forget they follow your organization page to get updates concerning your website (and niche) and never concerning your social gatherings: If you wish to get social, then use your personal Facebook page, your organization page is all about your internet site.

#3 – Usually thumb, I use my company page to express content from my niche only, only need to share something which is just not related to my niche, I use my own page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on your own Facebook page will drive your fans away. If you have an offer to express or something like that that could benefit your fans, you can do so but don’t add too much.

Try to post interesting, shareable content that’s related to your niche, of course this will not come straight from your internet site. Have a very balance between promotional and content your followers should read.

Step 6: Share intriguing, notable and top quality content (not just links)

I made some tests concerning the impact of descriptions when you are performing a Facebook update and discovered out that Facebook posts with ‘lists’ acquire more likes than posts with links. Allow me to give you an illustration to understand I mean.

When you want to share a blog post from your website on Facebook, put forth Facebook status updates and enter the webpage URL. It looks similar to this:

You can share this informative article without adding any additional information. Should your title and pictures are good, you will get numerous likes depending on the time you create the post, number of fans etc.

If one the other hand, you enrich this post by having more info especially a subscriber base, then other items being equal, you’re more prone to gain in likes and shares.

For me this makes sense since people that view a title and image of their timeline may well not ‘Like It’ since it provides no value for many years (don’t forget how the average user is presented with numerous postings of their timeline when they login to Facebook).

On the other hand once you give them valuable, top quality as well as simple you just read information (being a list), they’ll click on the LIKE button simply because they read something useful without needing to leave their timeline.

Note: This is a known fact that folks have a propensity of LIKING a blog post without reading it so give them why you should accomplish that; your internet site visits may well not increase nevertheless the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you take a look at one of the most popular Facebook pages, you will notice that they tend to express images, videos, infographics, charts etc, with their usual text only postings.

This type of content gets more likes and shares and for that reason the page gets more fans and followers.

In legally to have by Buzzsumo, they identified how the most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to check out your page. A few ideas to consider:

Quality updates – This can be the best incentive you’ll be able to offer users. Before posting anything on your own page, you need to ensure that it offers a superior value in your audience. Choosing this consistently, you existing followers will share it making use of their friends and this will get more users.

Run a competitive sport – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is always to LIKE the page first. There are several tools to do that but consider that if you don’t possess a known brand this many not so successful.

Content upgrades – When you have a blog, you need to use ask users to LIKE your page to have updated version of one’s post. This requires extra tools but it is something worth testing.

Step 9: You need to market your own content and page

When you develop your organization page don’t expect that it will magically get a large number of fans. Apart from the tips outlined above, you also have to promote your organization page in places apart from Facebook.

A few ideas to take into account that helped my case:

Promote in other social media networks – When you have accounts with social media channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to participate you on Facebook too. Be polite and show them the benefits from this.

Promote in Twitter – Besides posting concerning your Facebook page on other social media networks, you’ll be able to make the most of twitter’s interactive features.

When you receive a new twitter follower, send them an exclusive (personalized) message and enquire of these to follow you on facebook (both your personal and business pages).

This method although it is time consuming, (Used to do it manually and never using any tools) it can produce really good results.

Promote in your newsletter – When you have a newsletter or if you engage with your readers via email, make sure that you make them follow your Facebook page.

Do not just write the FB URL below your signature but Inquire further politely to LIKE your organization page.

Step 10: Facebook ads is really a must

I have saved one of several easiest and most good ways to improve your Facebook fans for last, as it is the only person that it’s not free.

Facebook provides a self-service ad platform which can be used either to improve your group of fans (market your page), improve your posts, get more leads, increase conversions or perform number of other actions (as shown from the image above).

The procedure is pretty simple and straightforward. Basically you select a website you use, select your goals (market your page), select your audience (determined by country, age, other demographics and interests) then set your everyday budget and duration.

The cost per campaign is determined by numerous factors. The simplest way to assess if Facebook ads is a great strategy to improve your group of fans, is always to chance a pilot campaign for a few days.

Spend $10-$20 dollars daily and run the campaigns for the fixed duration (at the very least a week). Towards the end, you’ll be able to evaluate if the fee per like is one area you’re prepared to purchase.

I had great results with Facebook ads both for my websites as well as client websites i run campaigns each month (for a few days) to further improve my facebook likes.

It should be noted by investing in Facebook ads you don’t buy likes but views. Many people believe whatever you purchase is Facebook likes but actually you spend Facebook to show your ad to more Facebook users.

If what you’re advertising is interesting, then more and more people will hit so on button so spend some time and think about the message you want to display in your ad and also the image to work with.

Conclusion

Having a big number of Facebook fans on your own business pages is vital for credibility and social promotion purposes.

If this wasn’t important in the initial place, then nobody would care and the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once one does the required optimizations in your business page (steps 1 and 2 above), then your easiest method to obtain additional followers is by using Facebook ads. With a bit of A/B testing you will get to 10,000 fans without having greater than $1,000 (spread into a time period of months).

Once one does everything properly and so long as you do have a great products or services, you’ll be able to increase your fans to 100,000+ like Used to do with all the Facebook Page of my fitness blog.