In case you are spending too much time fixing your business, and never having the results you want, you might have a business process or two that is broken and needs fixing.
Most business people I run into have the ability to the identical forms of problem. Their Follow-through is either broken or non-existent. They also don’t have a method in place of these ways to work accordingly.
why don’t we start at square one. I’m not really planning to really get into what your doing wrong what is actually not working, that’s simply redundant I am going to only discuss the things that work because of only a little space to be able to get consistent and predictable results.
First it’s important to know the different sorts of media platforms most business people use try to market their product or services.
These media channels exist online as well as offline and I’ll name only a few of the more recognized, so you will use a general understanding.
Some Online media channels are:
-YouTube
-PPC (pay-per-click)
Offline Media Contain:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You receive the idea.
Being a business owner I will bet that you will be operating over a one dimensional basis that is very limiting in terms of gaining a dependable client base.
The more media you should use effectively the harder successful your operations will end up. Key word “Effectively”….
However Let’s not go jumping into any and every media platform thinking that the harder you use the better chances you have for achievement.
It won’t if you take the identical broken system to multiple media channels You’ll fail and you’ll fail miserably.
The bottom line is to fix your broken processes otherwise you should have the identical results will all of the media channels you advertise on.
How can you Fix it.
You will find 3 components that most businesses must have in place so that you can use a conssistent flow of recent leads and clients.
Component 1 ~ You must first let me give you, use a compelling offer to attact your ideal customer.
Go ahead and steer clear of how to get leads your goal as a business owner is always to solve problems by presenting answers to a targeted customer.
Your advertisements should speak directly to an ideal client giving them a clear treatment for a challenge they are experiencing. No exceptions for this rule.
Component 2 ~ You must have a means to capture leads. If you don’t use a system in place for capturing the eye of the prospects prior to trying to sell them, you are way from the mark.
Fix this now! There all types of lead capture software out online which you can use I fould that Lead Pages are pretty solid try them out. These people have a good system for helping business people achieve this.
Component 3 ~ You must have a means to follow up with your leads. If you believe about this everything you have ever bought or joined there was a powerful offer to first gain your attention.
Then when they had your attention you’re followed up with and given more information.
If the offer is at line using what you’re searching for that might solve the immediate problem that your were having, this is when in support of once you made a decision to buy.
Your visitors, clients, and prospects are no different.
1. Present a powerful treatment for a challenge disguised being an offer
2. capture control
3. Follow up and make the sale.
It is a really broad overview however i hope this can help you to start thinking inside the right direction as a business owner.
For your Success
-Larry
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