In case you are spening too much time caring for your business, and not having the results you need, you could have a business process or two that is broken and needs fixing.
Most business people I come across all have the same forms of problem. Their Follow-through is either broken or non-existent. Additionally they don’t have a system set up for these processes to work accordingly.
so Let’s start where you started. I am not going to really get into what your doing wrong what is actually no longer working, that’s simply redundant I will only discuss the things that work as a result of only a little space so that you can start making consistent and predictable results.
First it is important to know the differing types of media platforms most business people use try to market their product or services.
These media channels exist online as well as offline and I’ll name just a few with the more recognized, so you will use a general understanding.
Some Online media channels are:
-YouTube
-PPC (ppc)
Offline Media Contain:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You get the idea.
As a business owner I can bet that you will be operating on a one dimensional basis which can be very limiting in terms of gaining a dependable subscriber base.
The harder media you may use effectively the greater successful your operations can become. Key phrase “Effectively”….
However Let’s not go jumping into any and every media platform convinced that the greater you use the good chances you’ve got for fulfillment.
It won’t if you take the same broken system to multiple media channels You’ll fail and you’ll fail miserably.
The key is to repair your broken processes or else you will have the same results will all the media channels you advertise on.
How Do You Fix it.
You can find 3 components that businesses should have set up in order to use a conssistent flow of recent leads and clients.
Component 1 ~ You must first let me give you, use a compelling offer to attact your perfect customer.
Go ahead and avoid internet network marketing your goal as a business owner is always to solve problems by presenting solutions to a targeted customer.
Your advertisements should speak straight to the right client going for an obvious solution to an issue they are experiencing. No exceptions to the rule.
Component 2 ~ You must have a means to capture leads. If you do not use a system set up for capturing the attention of the prospects before attempting to offer them, you are way off of the mark.
Fix this now! There all kinds of lead capture software out online which you can use I fould that Lead Pages are pretty solid check them out. They have a good system for helping business people make this happen.
Component 3 ~ You must have a means to follow up with your leads. If you believe about this everything you’ve ever bought or joined there was a powerful offer to first gain your attention.
Proper they had your attention you were followed up with and given more details.
In the event the offer is at line using what you were trying to find that would solve the immediate problem your were having, then and only once you made the decision to purchase.
Your clients, clients, and prospects aren’t any different.
1. Present a powerful solution to an issue disguised as a possible offer
2. capture charge
3. Follow-up to make the sale.
This can be a really broad overview however hope this helps you to start thinking within the right direction as a business owner.
For your Success
-Larry
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