It seems like counterintuitive to speak to authors and publishers about video. All things considered they are people engaged in the printed word. Some individuals have asked, “Aren’t print and video competing together?” I’d like to dispel the idea of various communications media finding yourself in competition. As authors, publishers, video producers, webmasters, and speakers we have been above all communicators. The medium we use primarily may be our specialty though the media is just not our message. You should be prepared to explore whatever media provide the best potential for communicating what we should want to say. Just as traditional television and video has used print to advertise its message so should sellers and providers of print be willing to work with video to bring people to their message. What’s changed is the fact that video promotion online is inside the reach of small business owners and niche markets.

If you’re not familiar with the word; “book video trailers” are short videos comparable to movie trailers that try and pique the interest of viewers. These short multi-media productions typically under two minutes and often as little as a few seconds be capable of provide potential readers which far more information by simultaneously using pictures, graphics, written words, spoken words and even music to set a dark tone and describe the content of your book.

Video trailers are quickly becoming an essential part of book promotion for similar reasons that video has become an important part of business promotion generally speaking. Seeing that nearly 90% of Americans get access to internet connections in your own home, school or work; video is viable. YouTube has gotten awareness of video online by serving up over one billion video views weekly as of 2009, essentially bringing it from the shadows and which makes it a mainstream Internet activity. This signifies that folks are prepared to watch video on the internet all reports indicate that men and women are in fact seeking video content being a preferred information medium making YouTube the second biggest internet search engine after Google.

Think back only some years ago when ecommerce began to really take off. Book buyers were one of the primary adopters of internet buying, spawning amazon.com and changing the face area of book buying forever. Books are nevertheless the most actively sought and quite a few often purchased items through web. It just follows that we now have huge numbers of people looking for specifics of books online. How can you stand out from the bunch? How will you ensure your message is everywhere your potential readers look forward to finding it? Video permits you to control and deliver your message efficiently and effectively. Video is the medium du jour but it’s the technology that can potentially alter the Internet significantly because the lines between broadcast television and internet-based video always blur. Our static websites and current web pages will likely be quaint as compared to the interactive, multi-media rich websites in the near future. I predict that after 2010 virtually every website can have a minumum of one video presented. Web video and book video trailers are not some avant-garde futuristic curiosity. Rather they may be an increasing and essential web element. The earlier you embrace we’ve got the technology the higher chance utilize this short window of your time to get a young adopter and therefore get more awareness of your message.

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