Globally, the usage of mobile phones, smartphones, iPads and tablets for surfing the world wide web is growing at an alarming rate due to the convenience, cost-efficiency, comfort and ease. Using mobile phones is closing a digital divide between the rich and poor; and the urban and rural dwellers. All businesses are duty-bound to develop websites that are mobile-friendly so that you can reach these mobile users. One way of doing so is always to create designs that are attentive to different devices and screen sizes.
What then is responsive web design?
Responsive web design (RWD) is a technique utilized in web design to allow webpages respond to the screen size, orientation and platform from the device an end user is viewing with.
Responsive design will be the simple the first thing containing changed the browsing behavior of browsers in recent times. Such websites are equipped for changing from device to device. For instance, in case a user switches coming from a cellphone to a tablet device, your website automatically adapts and dynamically fits the dimensions of the screen.
Without delving much into the technicalities associated with designing such websites, listed below are the organization benefits of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that will make contents change across all screen resolutions and devices. It’s foreground images that scale using the layout to disclose and hide parts of images online. This fluidity causes it to be user-friendly, accessible and delightful in comparison with conventional websites. Users are able to surf your site no matter the environment they wind up, hence enhancing the reach of your respective business website.
Consolidate business marketing efforts: Google has recommended website design durban as best practice so businesses that do not have options are getting left behind. To be the most favored global internet search engine, Google explained that responsive websites are really simple to crawl and perform favourably looking results.
In accordance with Moz, a well-respected search company in their 2015 Search engine results positioning Factors, 150 marketing professionals focusing on SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness inside the Ranking Factors report.
Given this knowledge, we are able to safely say for sure that having a responsive website will help augment marketing efforts of organizations to accomplish their business objectives.
Affordable: Using desktop or laptops is generally higher priced and/or inconvenient than using mobile phones. Cellular phones offer simple and fast usage of facts about the move. Responsive websites are therefore cost effective for users who spend hardly any period in an office space.
For businesses, the responsive web design reduces design and development costs they do not must develop different websites for several devices. Additionally, businesses will save cash on maintenance costs since they will probably be focusing on only 1 website.
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