Globally, the usage of mobile phones, smartphones, iPads and tablets for surfing the web is growing in an alarming rate because of its convenience, cost-efficiency, ease. The usage of cellular devices is closing a digital divide relating to the rich and poor; along with the urban and rural dwellers. All companies are duty-bound to formulate websites that are mobile-friendly as a way to reach these mobile users. Another way of doing this is to create designs that are responsive to different devices and screen sizes.
What then is responsive website design?
Responsive website design (RWD) is often a technique employed in website design to allow for webpages answer the display size, orientation and platform from the device a user is viewing with.
Responsive design will be the simple most important factor containing changed the browsing behavior of browsers in recent times. Such websites are capable of changing from device to device. As an example, if a user switches from your cell phone into a tablet device, your website automatically adapts and dynamically fits how big is the screen.
Without delving much to the technicalities involved in designing such websites, the following are the business enterprise benefits of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. It’s got foreground images that scale with all the layout to show and hide areas of images online. This fluidity helps it be user-friendly, accessible and delightful in comparison with conventional websites. Users are able to surf your site regardless of the environment they are, hence increasing the reach of one’s business website.
Consolidate business marketing efforts: Google has recommended website design the best practice so firms that will not have choices missing out. Is the most widely used global internet search engine, Google explained that responsive websites are really easy to crawl and perform favourably searching results.
According to Moz, a well-respected search company of their 2015 Search Engine Ranking Factors, 150 marketing professionals dedicated to SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
Considering this knowledge, we could safely say without a doubt that developing a responsive website may help augment marketing efforts of organizations to attain their business objectives.
Affordable: Using desktop or laptops is generally more costly and/or inconvenient than using cellular devices. Mobile phones offer quick and easy entry to information on the move. Responsive websites are therefore cost effective for users who spend hardly any amount of time in an office space.
For businesses, the responsive website design reduces design and development costs as they do not need to develop different websites many different devices. Additionally, businesses will save funds on maintenance costs since they will probably be focusing on merely one website.
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