Globally, using mobiles, smartphones, iPads and tablets for surfing the internet is growing in an alarming rate due to the convenience, cost-efficiency, ease. The usage of mobile phones is closing the digital divide between your rich and poor; and also the urban and rural dwellers. All businesses are duty-bound to produce websites which are mobile-friendly as a way to reach these mobile users. A way of doing this is to create designs which are responsive to different devices and screen sizes.

Responsive WEB DESIGN is a technique used in web page design to allow for webpages react to the screen size, orientation and platform with the device a person is viewing with.

Responsive design are the simple the crucial element which has changed the browsing behavior of browsers in recent years. Such websites are capable of changing from device to device. By way of example, if the user switches coming from a cellular phone to a tablet device, the website automatically adapts and dynamically fits the dimensions of the screen.

Without delving much in to the technicalities involved in designing such websites, listed below are the business enterprise great things about responsive design.

User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. They have foreground images that scale together with the layout to show and conceal areas of images online. This fluidity can make it user-friendly, accessible and delightful when compared to conventional websites. Users can surf your website no matter the environment they are, hence enhancing the reach of your business website.

Consolidate business marketing efforts: Google has recommended responsive design as well practice so businesses that will not have choices missing out. To be the most popular global google search, Google explained that responsive websites are simple to crawl and perform favourably searching results.

As outlined by Moz, a well-respected search company inside their 2015 Search Engine Ranking Factors, 150 marketing professionals devoted to SEO were surveyed and also the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.

With all this knowledge, we are able to safely say without a doubt that creating a responsive website can help augment marketing efforts of organizations to accomplish their business objectives.

Affordable: Using desktop or laptops is usually more expensive and/or inconvenient than using mobile phones. Mobile devices offer quick and easy use of facts about the move. Responsive websites are therefore reasonable to users who spend little to no in time a workplace.

For businesses, the responsive web page design reduces design and development costs they do not need to develop different websites for several devices. Additionally, businesses preserves money on maintenance costs since they is going to be centering on merely one website.
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