1. SOCIAL CONTENT WILL GAIN PROMINENCE
A lot more social media marketing content indexed online along with other popular engines like google, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to further improve and support SEO Links to social media marketing networks is important in how engines like google understand your websites are credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video as being a powerful tool to drive their digital and top seos efforts. In 2016 expect more businesses to embrace the trend, and make use of videos to capture new audiences.
80% of video. Results that report in SERPs come from YouTube
Videos get 50X better organic pr in Google in comparison with against plain, static text results.
Video searches receive 41% higher click-through rate a in comparison to plain, static text content
3. MOBILE OPTIMIZATION Will end up CRUCIAL
Today people work with a range of devices to get into content. Tablets, smartphones, laptops, phones and in many cases watches are becoming standard tools to browse web. Engines like google know this plus they reward websites that seem to be good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have searched for local info.
Mobile search increased 43% year on year.
Over 1.2 billion people access the web from their mobile devices.
4 out of 5 consumers use smartphones to search.
4. VOICE SEARCH FUNCTION A necessity
Voice search is quickly being a huge a part of mobile usage and has elevated the pain of typing keywords to run searching query. But this shift means your posts have to be developed with voice search in mind.
60% teens use voice search before the TV
40% adults use voice look for directions.
5. CONTENT AGGREGATION Can get BIGGER & BETTER
More than ever before individuals are searching for content sources that provide all of the relevant information they desire in a single place. Engines like google have noticed this trend and as a result content aggregators are getting to be very popular in the SERPS.
6. The trend OF Mobile phone applications WILL GROW
As discussed above, use of mobile for web search is on all-time rise and apps just be the task easier. Just few more a few years mobile phone applications will overpower desktop and mobile websites.
Mobile apps take into account 52% of all time invested in online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of people prefer native mobile phone applications to websites. (SearchEngineJournal)
7. Local SEO Being EVEN MORE IMPORTANT
Local search is going stronger in the past. In 2016 you must let Google know where you stand located as well as what you might be offering.
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