1. SOCIAL CONTENT WILL GAIN PROMINENCE
A growing number of social media marketing content indexed online as well as other popular engines like google, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to improve and support SEO Links to social media marketing networks plays a role in how engines like google understand your internet site is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video as being a powerful tool drive an automobile their digital and top seos efforts. In 2016 expect more businesses to embrace the excitement, and use videos to capture new audiences.
80% of video. Results that report in SERPs are from YouTube
Videos get 50X better organic page ranks online when compared to against plain, static text results.
Video searches receive 41% higher click-through rate a in comparison to plain, static text content
3. MOBILE OPTIMIZATION Can become CRUCIAL
Today people make use of a range of devices to get into content. Tablets, smartphones, laptops, phones and in many cases watches are becoming standard tools to browse web. Search engines know this plus they reward websites that appear to be good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have sought out local info.
Mobile search increased 43% year on year.
Over 1.2 billion people connect to the web from their mobile phones.
4 out of 5 consumers use smartphones to shop.
4. VOICE SEARCH FUNCTION Essential
Voice search is quickly transforming into a huge portion of mobile usage and it has elevated the anguish of typing keywords to operate a search query. However, this shift means your articles should be developed with voice search at heart.
60% teens use voice search while you’re watching TV
40% adults use voice seek out directions.
5. CONTENT AGGREGATION WILL GET BIGGER & BETTER
As part of your everyone is looking for content sources that offer every one of the relevant information they need in a place. Search engines have seen this trend and as a result content aggregators have become extremely popular within the SERPS.
6. The trend OF MOBILE APPS WILL GROW
As discussed above, utilization of mobile for web search is on all-time rise and apps just make the project easier. Just number of years and mobile phone applications will overpower desktop and mobile websites.
Mobile apps are the cause of 52% of all time invested in online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of men and women prefer native mobile phone applications to websites. (SearchEngineJournal)
7. Local search engine optimization To get Much more IMPORTANT
Local search will go stronger in the past. In 2016 you must let Google know what your location is located along with what you might be offering.
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