We (and the remaining portion of the internet in the past decade) previously spent a little while convincing you in the importance of acquiring online reviews to your business. How about we just assume you’re in love with the advantages of using a bunch of people tout how awesome you are well on the net.

However, it isn’t really safe to visualize everybody knows exactly where from the wide arena of the net we can point those well wishers when they desire to sing our praises. After all, organic beef all be capable of rattle off a couple of sites (“Yelp! And you can get them to show up in the search engines Maps, too?”), but and we don’t exactly use a laundry listing of options at our disposal.

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Look at our listing of the best product review websites for B2B and B2C companies. Remember that every industry has niche sites, too. For instance, those involved with center industry may choose to perform UrbanSpoon. This website post won’t enter sites that are specific to at least one industry, however it will provide leave your thoughts that connect with businesses in every industry.

Review Sites for B2C Companies
1) Amazon Customer Reviews

Amazon was one of the first online stores allowing consumers to post reviews of goods in 1995, also it remains one of the most important helpful consumers looking to make informed purchase decisions. Even when people can and even do purchase a product elsewhere, if it’s in love with Amazon.com — unless it’s gasoline or drug paraphernalia, that is certainly — then lots of people will appear up its Amazon review before they purchase.

What is going to separate your product derived from one of that seems much like it? Those shiny gold stars and good customer reviews. Products are rated on a five-star rating scale, which can be divided by number of reviews per star, accompanied by most helpful customer reviews and most recent customer reviews.

2) Angie’s List

Geared toward U.S.-based service businesses, Angie’s List is a “higher-end” review website, because users even have to cover membership. But you get that which you spend on. The reviews, given with an A-F scale, are generally very well-thought out — a small percentage that ranting and raving that’s more established on free review sites. The reviews can not be anonymous, which will help eliminate fake or misrepresentative reviews, and firms may reply to the reviews posted about the subject, too.

It’s liberated to generate a page to your company. Once you’ve yours, encourage your clients who will be on Angie’s List to leave reviews there — members will be the only ones in a position to get it done!

3) Choice

Have customers in Australia? Choice is a member-funded review website situated in Australia. Choice independently test services and products and still provide performance reviews for their members. The majority of their job involves testing services and products themselves, creating product comparisons, and writing buying guides. Additionally, though, they are doing allow members to rate and discuss specific product brands and models with other Choice members. In case you have customers in Australia, we suggest encouraging those people who are on Replacement for leave reviews there.

4) Trustpilot

Trustpilot is a fast-growing, community-driven consumer review platform situated in Denmark, although they’ve expanded beyond Europe into 65 countries, such as U.S. System for businesses helps companies from all over the globe proactively collect customer reviews. It’s the customers who write both product and seller reviews, keeping it third-party verified.

As they definitely use a basic version for free (this lets you develop a profile page and collect customer reviews), their paid versions allow you to create customizable review invitations, share ratings and reviews on social media marketing, and link review data on your internal business systems.

5) TestFreaks

Just like TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer reviews and write seller reviews to fit them. Another cool addition? Their question and answer feature, which lets potential customers post questions and receive answers directly from your customer satisfaction team.

6) Which?

Which? is definitely an independent consumer review organization that tests and reviews products then writes about them. Unlike Angie’s List, oahu is the folks where? who write the reviews — not the customers. They just don’t accept submissions for product testing or survey inclusion, nevertheless they do encourage people to let them know about their goods and services by emailing [email protected].

Even though this leaves less room that you can influence whether your products turn out on their own site, it is still worth knowing about and checking in for this popular site, especially if you have customers from the U.K. Your website has product critiques for from dishwashers and tablets to cars and charge cards. They make sure review these products themselves, then talk about both their methodologies and results. Additionally, they take customer surveys of products prefer and worst firms for customer satisfaction.

A great deal of their content is free, but customers can become members for ?10.75 each month to have entry to a “Best Buys” and “Don’t Buy” list, the most recent reviews of goods using their test labs, and entry to their consumer legal services service.

7) ConsumerReports

A nonprofit organization, ConsumerReports is definitely an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.Seven million products, accept no advertising, and spend on all items that they test. (Fun fact: They purchase and test 80 cars annually!) This is about as legitimate since it gets. As such, there is not much that you can do here “except” let’s say you sell a product, be sure it is, really good.

Basically, you might take this website being a lesson in excellent content creation. For each product they review, they provide review criteria, product overviews, a buying guide, and social sharing buttons. To make sure quite comprehensive and, well, helpful. Just about the important thing to great content, am I right?

8) TripAdvisor

If you are from the travel, hotel, airline, entertainment, or restaurant industries all over the world, you will want to browse the reviews on the popular website TripAdvisor. As the largest travel site on the planet, it’s over 225 million reviews, opinions, and photos taken by travelers. They likewise have some awesome content on their own about low airfares, travel guides, rental listings, and advice forums about you’ll find location on the planet you could possibly image. Lots of people look there prior to making an outing.

The key to some successful profile on TripAdvisor is so that it is as near to the peak with their popularity index as you can, to ensure people trying to find information in a specific place visit your listing. According to TripAdvisor, the popularity ranking algorithm is dependant on three critical factors: quantity, quality, and recency of reviews. Here’s an excerpt in the advice they give businesses looking to increase their ranking:

Quantity: Ask your guests to write reviews, and use our management center tools to remind them after they have a look at. Offering incentives for reviews is from the rules, though — take a look at our policy to actually understand what is and isn’t okay.

Quality: Guests who enjoyed top notch hospitality and a memorable experience will write reviews that are positive. Monitor what previous reviewers have written to determine what worked and didn’t perform best to your property in order to maintain and increase your service.

Recency: Recent reviews factor more strongly on your own popularity rankings and older reviews close to impact on a hotel’s ranking as time passes. Once more, encourage guests to write reviews to maintain fresh content rolling in.”
9) Yelp

Yelp is a free review website that lets consumers rate businesses on a five-star scale. Any business can generate a profile on Yelp for free, and users can set up their particular free profiles to review a business. You’re liberated to reply to reviewers, too, but we suggest taking a balanced and polite way of any negative reviews you obtain, as Yelpers are in a reasonably tight-knit community.

Yelp in addition has come under fire within the last several years for some slightly shady practices, like incentivizing businesses to promote with them in return for gaming the search most current listings for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers started to take a look at Yelp reviews all together and with the reviewer’s clout at heart, as opposed to getting switched off by the business due to one bad listing.

However, it is still to your great advantage to get a constant stream of positive online reviews visiting your business’ Yelp account so happy company is always near the top of your review feed — especially is you are a location-based business. Yelp profile information contains things like store hours and placement information, which means your profile will often show up when individuals Google your small business.

10) Google My offer

You realize those reviews that relate up with you google for any business? Yeah, those ideas are on their list greatly.

Google’s Pigeon algorithm update uses distance and placement ranking parameters to provide improved regional online research results. So, for your business’ how do people be properly optimized for search, you will want to set up verified accounts with local directories — especially Google’s, called Google My offer. Getting reviews, comments, pictures, and so forth, especially on the search engines, can provide you with a lift looking. Only verified local Google+ pages can reply to reviews.

An extra? Google Maps pulls that information the ones reviews into the app, so using a lots of content in there is likely to make your small business look more reputable.

11) Yahoo! Local Listings

Just like Google My offer reviews, Yahoo! Local reviews let users post reviews of businesses with a five-star rating system.

According to Search Engine Land, Yahoo! still receives about 10% of internet search engine share. So while you might not want to get time determining the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews on the Yahoo! Local Listings sure couldn’t hurt for your 10%.

Review Websites for B2B Companies
12) G2 Crowd

If the business sells software, you will want to ensure you use a presence on G2 Crowd. Every month, over 300,000 people looking to purchase software read the 37,000+ user feedback on this website to allow them to make better purchasing decisions.

G2 Crowd operates kind of like Yelp, but in a certain niche. Organizations are reviewed on a five-star scale, and reviews cover from setup and straightforward people to security and support. Reviewers respond to your questions like “What would you like best?”; “What would you dislike?”‘; and “Recommendations to other people considered the item.” Also, you are able to upvote and downvote others’ reviews.

13) TrustRadius

Like G2 Crowd, TrustRadius is definitely an online review website for software businesses. Reviewers on the webpage are authenticated via LinkedIn to make certain they’re users (even though reviews themselves may still be anonymous), allowing users to determine what their LinkedIn connections assert about particular pieces of software on TrustRadius. This adds a layer of trust for an individual reading the web page.

You should use the web page to browse reviews of human companies, or compare two companies side-by-side to match their five-star ratings, screenshots with their products, pricing details, and user comments from reviewers.

And company reviews, they’ve come up with a whole bunch of buyer guides for categories including talent safes, business intelligence software, core HR software, social media marketing, and A/B testing to help individuals find the right product for them determined by a huge selection of reviews and user ratings.

14) Salesforce AppExchange

Provide an app on the Salesforce AppExchange? You’ll desire to monitor your app’s ratings and reviews there. Reviews are according to a five-star rating system, and every app has reviews listed most abundant in helpful positive review and most helpful negative reviews first, accompanied by all reviews, from which users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access 1000s of reviews and discover the amount of downloads with only a number of clicks.

For Online Reviews Both B2B & B2C
15) Eee

A nonprofit site, the Better Business Bureau (BBB) evaluates various businesses against some recommendations based on how businesses should treat people. They just don’t directly recommend or endorse any businesses, products, or services; they only give you the public together with the info on their website about businesses, and whether they have met the BBB’s accreditation standards. They’ll also review both accredited and non-accredited businesses.

A business’ profile listing on the BBB contains general overview information, being a short company bio and the company’s accreditation status, a medical history of any complaints made concerning the business and whether or not they were resolved, customer reviews, and the BBB’s A – F rating in the business.

16) Glassdoor

Glassdoor is definitely an employee review website that assists anyone — from prospective employees to potential customers to investors — receive an thought of what a firm is like internally. To put it differently, it helps look at the more qualitative factors of products like valuation.

Employees can share how it is like to interview and just work at their companies, and the site shows visitors which publication rack rated highest by their employees. Many employers apply it to develop their employment brand to allow them to target and recruit candidates, nevertheless, you can also use the reviews to talk about ideas internally for improvement among your management team.

Creating a business account is free, and easy to track and reply to reviews. By way of example, you are able to set up alerts which means you receive an email whenever a new review is posted in order to acknowledge and reply to each.

Other Places for Testimonials
Online reviews also exist on sites that aren’t necessarily built just to publish online reviews. Some businesses use their social presence and how do people encourage online reviews … and some brands just buy them unsolicited, for much better and worse.

Here are several sites that, if you decide to (please, decide to) functions as additional hubs for online reviews. And they are generally awesome, given that they have enormous reach, and you’ve got some — or else entire — control over these properties.

17) Facebook Ratings & Reviews

Are you aware there is a position on Facebook for fans to leave ratings and reviews of your business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It appears on the left-hand side of your Facebook Page, and also you can’t move or eliminate it as you can other parts of your Page.

Anyone logged into Facebook can post a rating or writeup on a business. All they should do is visit the Reviews area of your Page, select the grey stars to pick a rating, then write an optional review. They could make that review public, visible to friends, or visible only to them.

18) Twitter

The ridiculously fast-paced nature of Twitter makes it seem like an odd place to try to accumulate reviews. But while users might not always seek out reviews entirely on Twitter (if you do not started some type of review hashtag, perhaps), tweets remain indexed looking results. That means a user’s tweet, whether complimentary or less-than, could appear from the SERPs when someone’s trying to find reviews on your own business.

Not only this — there’s things you can actively use the positive tweets coming towards you. For instance, we tested the portion of social proof on conversions at HubSpot, attaching three tweets that gave reviews that are positive with an ebook we had been promoting at that time. Do you know what happened? The CTA together with the three tweets converted a lot better than the CTA with no tweets. If you start to “Favorite” tweets that can work as reviews that are positive in the future, it will likely be simpler to find them when you wish to use them within your marketing.

19) Your individual Website

Finally, the main one place where you have total and utter control: your website. This is an excellent place to publicize reviews you obtain (perhaps embed among those tweets you favorited?) You might carve out a section of your website dedicated just to reviews and testimonials, and even include a form so happy customers can submit their unsolicited reviews. In case you’re actively campaigning for positive online reviews and also you encounter happy customers which make you a confident review but don’t have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to have a position on your website to publish their kind words. Attempt to add testimonials to landing pages and product pages, too.
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