Technology is influencing our method of acting, it influences our knowhow and marketers must adapt to it. From the industrial era thought was linear and organizations information structure was very linear. Nowadays quantum physics is showing a much more organic and unpredictable way of seeing things. Possessing this in mind, will enable us to evolve more careful.
This connection with the latest technological development is influencing publishers to adapt or die. One those trends could be the increased usage of “fringe” social hubs. Brands using a broader presence will unquestionably be type of less skeptical when publishing content via social hubs that have been considered before “fringe.” As time passes we are also noticing many interesting means of interactive content, among those is by 360 views photo just like a virtual 360 view. The other trend may be the using animated GIFs dominating newsfeeds and timelines. These will keep its growth for one more years.

Determined by technology once again, algorithms have become to generate content. We have been now listening the creation of artificial intelligence in content generation which is to be a game-changer
Balancing SEO, SMM, UX and analytics. We’re noticing that a proper blend of SEO, SMM, UX and analytics will help you reap rich rewards whenever you value their importance equally and treat them jointly as opposed to individual components
Paid Social. We remarked that back 2015 there were a large growth on promoted posts. By way of example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach needless to say will continue to dwindle as internet sites aggressively push to promote on his or her platforms. It’s time for it to make amends for the paid social approach because this is just getting bigger
New publishing options in social media marketing. Instant articles by Facebook is now able to help publishers give their content more visibility in comparison to content on their own native publishing platforms.
Real-time aggregated submissions are on the ride. To illustrate Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events since they happen-
Fringe social hubs. Brands using a broader presence will unquestionably be type of less skeptical when publishing content via social hubs that were considered during the past “fringe.” Those “fringe” hubs are getting to be mainstream. Content strategies are dedicated to Snapchat and Instagram and may only rise in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. According to a survey by McKinsey, such campaigns a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this coming year from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing is a section of every content web marketing strategy in 2016.
Visual content for example infographics will continue enabling marketers to provide personalized content. Global internet speed grew by 17% in a year. Slow internet connection is very little problem anymore, therefore delivering cool graphic-oriented content must be paramount to apply for one more years.
Mobile marketing will rise even higher. There will be more mobile use of new audiences over time. They have been constant as years ignore but it will just get higher and higher in the next years.
Virtual Reality and Augmented Reality. Facebook’s main strategy for another years is augmented reality. Creating virtual reality based content allows marketers to explore a whole new frontier of content assimilation. This gives a push for big brands. Facebook’s new 360 video options opening the latest whole world of web content writing possibilities.
Knowledge graph. Together with the introduction of Google’s Knowledge Graph feature. Brands have begun concentrating on ranking for long-tail keywords. This will be one of the main key drivers that can define SEO in 2016.
Finally, get this to year enough time to establish real bonds between customers as well as your brand. Do internal marketing for your organization, company or startup as a way to reduce resistance. Marketers surveyed lamented the main reason they aren’t building stronger bonds with customers is a result of internal resistance. To offer an engaging brand to customers means marketers should effectively engage and cut across a corporation. This can be neither easy nor welcome, however it appears many agree. Enhancing the product offering could be the #1 way marketers feel customer intimacy could be improved.
Help make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer satisfaction is when they can most effectively build intimacy. Additionally they established that many their customers associate their brands together with the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Concentrate on keeping customers fulfilled and engaged along with your brand by continuously delighting them.
Good storytelling and generating emotional response among your market could be more important than previously this coming year – how these content articles is delivered, though, is the vital thing. App development and content to have an instant society. The five hottest messaging apps feature 3.5 billion monthly active users, in accordance with Statista, and marketers are beginning to look at notice. Facebook has already integrated branded campaigns into Facebook Messenger and offers to do more of this come Spring 2016. WhatsApp is checking their platform for business accounts. Snapchat features Snapchat Discover and the choice for any advertiser or individual to create their own geo filter with Snapchat on Demand. Messaging has already been huge from the digital world. Expect digital marketers to really make it a whole lot larger.
A trend perfectly into a longer sales funnel where digital marketers provide an increasingly higher level of worth upfront, before moving towards asking for an email address or stepping into a sales sequence. This may usually maintain the type of content marketing – via blogs, YouTube videos, and webinars, as well as through the growing live video space using platforms such as Periscope and Facebook Live. The most successful digital marketers will likely be people who find themselves able to generate a higher level of trust before asking prospects and customers for that sale. That is additional work with marketers because they must strategically craft a large amount of free content, however the rewards comes into play the sort of a less arduous sale when they do request it, since they have previously established authority and trust using the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and linked with reporting. But information is now more dynamic, accessible, and broadly understood. This will open new opportunities for messaging optimization – but, moreover, this usage of data will challenge marketers being nimbler and responsive.
Awesomedia one of the biggest awesomedia Finland & digital agency in Scandinavia use science, technology and inspiration from above to take you to divine realms of absolute moments of awe, while others offer you a temporal experience, awesomedia from Finland takes your brand to positioning it on the life blood of your target. The rest are only beautiful designs.
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