Technologies are influencing our method of acting, it influences our knowhow and marketers must conform to it. In the industrial era thought was linear and organizations and data structure was very linear. Nowadays quantum physics is showing an even more organic and unpredictable strategy for seeing things. Having this planned, will enable us to evolve more careful.
This hitting the ground with the newest technological development is influencing publishers to evolve or die. One those trends could be the increased usage of “fringe” social hubs. Brands using a broader presence will definitely be type of less skeptical when publishing content via social hubs that were considered previously “fringe.” As time goes by we have been also noticing many interesting means of interactive content, among those is via 360 views photo like a virtual 360 view. The other trend will be the usage of animated GIFs dominating newsfeeds and timelines. These will continue its growth for an additional years.

Depending on technology yet again, algorithms are actually to build content. We are now listening the introduction of artificial intelligence in content generation that is a game-changer
Balancing SEO, SMM, UX and analytics. We have been noticing which a proper blend of SEO, SMM, UX and analytics can help you reap rich rewards once you value their importance equally and treat them together rather than individual components
Paid Social. We noticed that back in 2015 there were a big growth on promoted posts. For instance, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach needless to say will continue to dwindle as internet sites aggressively push for advertising on his or her platforms. It’s time for you to atone for the paid social approach because this is just getting bigger
New publishing options in social media marketing. Instant articles by Facebook are now able to help publishers give their content more visibility compared to content on his or her native publishing platforms.
Real-time aggregated content articles are around the ride. One example is Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events because they happen-
Fringe social hubs. Brands with a broader presence will definitely be form of less skeptical when publishing content via social hubs which were considered previously “fringe.” Those “fringe” hubs have become mainstream. Content strategies are aimed at Snapchat and Instagram and can only boost in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. In accordance with a report by McKinsey, such campaigns a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 in 2010 from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing might be a a part of every content web marketing strategy in 2016.
Visual content like infographics will keep enabling marketers to offer personalized content. Global internet speed grew by 17% in a year. Slow internet connection isn’t a problem anymore, therefore delivering cool graphic-oriented content ought to be paramount to apply for an additional years.
Mobile marketing will rise even higher. You will have more mobile access to new audiences as time goes by. It’s got remained the same as years pass by but it’ll just get higher and over the following years.
Virtual Reality and Augmented Reality. Facebook’s main way of another years is augmented reality. Creating virtual reality based content will allow marketers to discover a whole new frontier of content assimilation. This will give a push for large brands. Facebook’s new 360 video option is opening another realm of articles possibilities.
Knowledge graph. With all the introduction of Google’s Knowledge Graph feature. Brands have begun emphasizing ranking for long-tail keywords. This will be one of the primary key drivers that can define SEO in 2016.
Finally, choose this year time to establish real bonds between customers and your brand. Do internal marketing for your organization, company or startup as a way to reduce resistance. Marketers surveyed lamented the primary reason they aren’t building stronger bonds with customers is caused by internal resistance. To offer a compelling brand to customers means marketers should effectively engage and cut across a corporation. That is neither easy nor welcome, however it appears many agree. Improving the product offering may be the #1 way marketers feel customer intimacy can be improved.
Make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer support is the place they can most effectively build intimacy. They also established that the majority of the clientele associate their brands together with the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Concentrate on keeping customers fulfilled and engaged along with your brand by continuously delighting them.
Good storytelling and generating emotional response among your market will be more important than in the past this year – how these content articles is delivered, though, is the vital thing. App development and content to have an instant society. The 5 most widely used messaging apps feature 3.5 billion monthly active users, in accordance with Statista, and marketers have started to take notice. Facebook has integrated branded campaigns into Facebook Messenger and offers to do more of this come Spring 2016. WhatsApp is opening up their platform for business accounts. Snapchat has got Snapchat Discover and also the selection for any advertiser or individual to make their particular geo filter with Snapchat when needed. Messaging has already been huge within the digital world. Expect digital marketers making it a whole lot larger.
A trend perfectly into a longer sales funnel where digital marketers produce an increasingly advanced level of value upfront, before moving towards requesting a real world address or getting into a sales sequence. This will likely usually have are content marketing – via blog articles, YouTube videos, and webinars, and also over the growing live video space using platforms such as Periscope and Facebook Live. Essentially the most successful digital marketers will likely be those who find themselves able to establish a higher level of trust before asking prospects and customers for the sale. This really is additional work for marketers since they will have to strategically craft a great deal of free content, but the rewards comes in are an easier sale once they do request it, simply because they have previously established authority and trust with all the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and associated with reporting. But information is now more dynamic, accessible, and broadly understood. This will likely throw open new opportunities for messaging optimization – but, moreover, this entry to data will challenge marketers to get nimbler and responsive.
Awesomedia one of the primary branding and marketing & digital agency in Scandinavia use science, technology and inspiration previously mentioned to adopt one to divine realms of absolute moments of awe, although some supply you with a temporal experience, awesomedia from Finland takes your brand to positioning it towards the life blood of the target. The remainder are merely beautiful designs.
Contact Awesomedia at www.awesomedia.org for a free branding consultation!
More details about health brand names check the best resource: check it out