Designing Professional Webpages Isn’t Rocket Science

August 31st, 2016
by Jonathan Mccrae

Any person who spends money with any business or salesperson will be influenced by the appearance of the business, and the same effect applies with your website design. Your focus should be on making your site’s design stand out from the rest, pass on the right message to your visitors and at the same time be visually appealing. So if you are new and struggling, then you are probably wondering what needs to be done. Help is here because we will treat you to some effective webpage design tips that will only help you make better sites.


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Even if you are not shooting for search engine rankings, it is a very good practice to assign relevant names to your webpage filenames. Doing this is mainly for Google, and while it will not necessarily have a huge impact on your rankings, it will help to some degree. It is important to use the exact primary keyword, usually long tail variety, when naming your files. Also, avoid using underscores when you do this and do use the hyphen. If you use no spaces and the words are next to each other the bots will not read them properly. While not totally about web design, it will contribute some amount to usability perhaps. Some of the sites that get a ton of traffic are very simple with their designs. People don’t like cluttered up websites that are downright confusing. Also keep in mind that you want to maintain some room for growth since most sites tend to grow over time. One excellent practice is to draw pictures of your site so you can get a good idea of how it will look. Think about your monetization because that will usually entail extra graphics for ads and such. Besides this, creating a professional site is all about keeping things simple, so why complicate it?

You need to help as many people as possible to have a positive experience at your site, so that means making use of alt tags on images. Alt tags not only help visitors that are visually impaired but also play a key role in helping your site rank in the search engines. That’s right; the search engines value the Alt tag and search for any keywords that are included in it. If you do not optimize for search, then it is still a great idea for vision impaired people. All your Alt tags should contain your primary keywords that perfectly describe the images. Even if your site contains only a few images, they all should contain the Alt tag.

There are very many other website design considerations, and this is just a primer for those who are less experienced. If you want your site to stand out from the rest, then ensure that you’re working on strengthening the basic foundation.
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